Mekko Chart

A 2D stacked chart where both column width and height carry meaning, showing market share in two dimensions. Column width represents category size while stacked segments show the internal breakdown.

Best for

  • Market share analysis across segments
  • Showing two dimensions of data simultaneously
  • Comparing composition and size of categories side by side

Avoid when

  • Audience is unfamiliar with variable-width columns
  • Too many segments make the chart cluttered
  • Only one dimension of comparison is needed
Alternatives: Stacked Column